Brochure Examples and Critique

This is a full-color, trifold brochure. The design in very simplistic but, bold and eye catching.  The text stands out against the background colors and is easy to read. Three colors are used in this document which is a good way to help the reader follow the flow of the brochure. The pictures included are bold, clear and very dramatic. The visual design is set up in a block manner with the use of the two different colors. This created very simple, clean lines which also helped direct the rhythm and flow of the brochure.

                I would have used a brighter color than the navy blue. It is too dark and does not catch the eye of travelers. There are three different font types being used within the document. Displaying the name of the place this brochure is aimed at in a different font than the rest of the document would be acceptable, they used two different fonts and then another font altogether for the body of the document. I would also use justified alignment for the text within the brochure to give it a cleaner appearance.